Aniboxx is an award winning animation production studio, specialising in animated infographic videos and short animated advertisements. We specialise in helping businesses and various initiatives communicate their message in a visually engaging way, whether it be an animated introduction video on your website home page, or an animated advert for a new product or service being launched. You name it, we can animate it.
I’m sure we have all heard of the saying “if you fail to plan, then you plan to fail”. Well, it certainly applies when constructing a marketing strategy. Your marketing plan is essential to your overall success, which you all already know. But you need to make sure that your video marketing plan ties in perfectly with your overall marketing plan.
A powerful script is just as important as the animation or live action in video production. The script guides the viewers through the video, to ensure the message is understood. Which is why you need to be crystal clear on the message. This article will give you key pointers on things your explainer video script should include, to ensure your message is communicated well to your audience.
Tune in tonight to see the animation intro sequence we produced for the new TV series on SKY Living HD called Venus vs Mars. Which is about a single female on a quest to find love; directed by Purple Geko Productions and written by Baby Isako. For more information on the show click here http://www.sky.com/tv/show/venus-vs-mars
Still undecided about where to launch the awesome video you’re about to create?
Well, we are here to help. Here is a list of the platforms you should consider before initiating your video production, and the pros and cons of each.
How well do you know your target audience?
It is well advised by marketers to know things such as where they hang out, and what they listen to. Understanding your target audience as well as you can is a very important stage in video marketing, as it will enable you to tailor your video accordingly. Your target audience are your viewers, so you need to know what will appeal to them and keep them engaged. The more specific details you know, the better, because as they say a “broad message gets heard by no one”.
Here is our 2015 showreel of the latest and most exciting work we have done for some of our clients
At the start of any journey you need to know where you are going and there needs to be a plan on how you are going to get there. The first step in that plan for video marketing is having a clear idea of your potential return on investment (ROI). Measuring the success of a video marketing strategy relies heavily on its ROI. Therefore, it’s essential to have clarity on your ROI when using video marketing, as it may not only be monetary. The return could be many things such as engagement, reputation and viral. This blog post will be reviewing the different types of returns.
Multi-sensory learning is now becoming increasingly more valuable in the marketing strategy plan, with a growing acceptance that stimulating more than one of the senses, in this instance the eyes and ears, aids the engagement, absorption and retention of information. This is important because most of us make the decision to ‘engage or move-on’ within 10 seconds of viewing new material.
