This 2013 viral ad sensation featuring Kobe Bryant and Lionel Messi has now been declared as the advert of the decade by YouTube.
This ad by Turkish Airlines was completely on the selfie trend, as it shows the two stars trying to elaborately outdo each others selfie by travelling to different locations around the world.
This viral advert collected an amazing 236,000 Facebook shares, 290,000 tweets, and over 100 million views in 7 days due to a well constructed social media plan, help from the video distribution platform Virool and of course a brilliantly produced video.
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Check out our 11 clues to video marketing series.
