Your brand is everything, and in all forms of advertising people should be able to identify it with your brands values, messages and imagery. We can agree that video marketing aids recognition of a brand. In fact, on numerous occasions we have produced video content that has become a products brand identity. In this article, we provide a few examples of when video content ties in well with a company’s brand identity.
The Aniboxx team is a very creative and nurturing bunch, and compare the development of video marketing content to a broody hen keeping her eggs warm. We believe that creativity is a process that requires open-minded conditions for the generation of great ideas. This article will break down the stages of Aniboxx’s creative process and explain the ‘video – hatching process’.
I’m sure we have all heard of the saying “if you fail to plan, then you plan to fail”. Well, it certainly applies when constructing a marketing strategy. Your marketing plan is essential to your overall success, which you all already know. But you need to make sure that your video marketing plan ties in perfectly with your overall marketing plan.
A powerful script is just as important as the animation or live action in video production. The script guides the viewers through the video, to ensure the message is understood. Which is why you need to be crystal clear on the message. This article will give you key pointers on things your explainer video script should include, to ensure your message is communicated well to your audience.
Still undecided about where to launch the awesome video you’re about to create?
Well, we are here to help. Here is a list of the platforms you should consider before initiating your video production, and the pros and cons of each.
Raising money for your startup isn’t easy at all! However, in todays climate of new ideas and available finance, it’s proving to be a lot simpler as long as you have a service, project, team, or cause, worth shouting about, along with an engaging vision and a plan to to gain high visibilty. Below are some learnings from a recently successful crowdfunding case study that we’ve picked up.
Multi-sensory learning is now becoming increasingly more valuable in the marketing strategy plan, with a growing acceptance that stimulating more than one of the senses, in this instance the eyes and ears, aids the engagement, absorption and retention of information. This is important because most of us make the decision to ‘engage or move-on’ within 10 seconds of viewing new material.
