This 2013 viral ad sensation featuring Kobe Bryant and Lionel Messi has now been declared as the advert of the decade by YouTube.
Now you have completed your video marketing campaign, what to do next? Well, the next step is to analyse its performance against the objective of the campaign and the return on investment (ROI) you planned for the video. So let’s take a look at key things to analyse, which will allow you to measure the success of your video.
One key word in all things marketing, which you should never forget is Test! It is important to make sure you are testing the online distribution of your video, if you want your video to succeed. There are many testing methods. But the testing method this article will be discussing is ‘split testing’.
Your brand is everything, and in all forms of advertising people should be able to identify it with your brands values, messages and imagery. We can agree that video marketing aids recognition of a brand. In fact, on numerous occasions we have produced video content that has become a products brand identity. In this article, we provide a few examples of when video content ties in well with a company’s brand identity.
Aniboxx is an award winning animation production studio, specialising in animated infographic videos and short animated advertisements. We specialise in helping businesses and various initiatives communicate their message in a visually engaging way, whether it be an animated introduction video on your website home page, or an animated advert for a new product or service being launched. You name it, we can animate it.
I’m sure we have all heard of the saying “if you fail to plan, then you plan to fail”. Well, it certainly applies when constructing a marketing strategy. Your marketing plan is essential to your overall success, which you all already know. But you need to make sure that your video marketing plan ties in perfectly with your overall marketing plan.
Still undecided about where to launch the awesome video you’re about to create?
Well, we are here to help. Here is a list of the platforms you should consider before initiating your video production, and the pros and cons of each.
Like to get some marketing sorted in the earlier part of the year, as opposed to later? Get in contact with us before the end of the month, arrange a FREE consultation and place your video production order with us before the month is up.
