Explainer videos are useful for all organisations as they are a great way to improve chances of converting viewers into customers or securing investment. They are short videos, usually used to efficiently explain how to use a new product, what a company does or a message. A few companies have done a great job with their explainer videos, so we have created a list of our top 6 excellent explainer videos.
Your brand is everything, and in all forms of advertising people should be able to identify it with your brands values, messages and imagery. We can agree that video marketing aids recognition of a brand. In fact, on numerous occasions we have produced video content that has become a products brand identity. In this article, we provide a few examples of when video content ties in well with a company’s brand identity.
The Aniboxx team is a very creative and nurturing bunch, and compare the development of video marketing content to a broody hen keeping her eggs warm. We believe that creativity is a process that requires open-minded conditions for the generation of great ideas. This article will break down the stages of Aniboxx’s creative process and explain the ‘video – hatching process’.
I’m sure we have all heard of the saying “if you fail to plan, then you plan to fail”. Well, it certainly applies when constructing a marketing strategy. Your marketing plan is essential to your overall success, which you all already know. But you need to make sure that your video marketing plan ties in perfectly with your overall marketing plan.
A powerful script is just as important as the animation or live action in video production. The script guides the viewers through the video, to ensure the message is understood. Which is why you need to be crystal clear on the message. This article will give you key pointers on things your explainer video script should include, to ensure your message is communicated well to your audience.
