Explainer videos are useful for all organisations as they are a great way to improve chances of converting viewers into customers or securing investment. They are short videos, usually used to efficiently explain how to use a new product, what a company does or a message. A few companies have done a great job with their explainer videos, so we have created a list of our top 6 excellent explainer videos.
Traditionally the University of Hertfordshire (UH) printed thousands of leaflets that were disseminated to final year students, but found that students were not retaining the information presented on the leaflets.
Now you have completed your video marketing campaign, what to do next? Well, the next step is to analyse its performance against the objective of the campaign and the return on investment (ROI) you planned for the video. So let’s take a look at key things to analyse, which will allow you to measure the success of your video.
One key word in all things marketing, which you should never forget is Test! It is important to make sure you are testing the online distribution of your video, if you want your video to succeed. There are many testing methods. But the testing method this article will be discussing is ‘split testing’.
Your brand is everything, and in all forms of advertising people should be able to identify it with your brands values, messages and imagery. We can agree that video marketing aids recognition of a brand. In fact, on numerous occasions we have produced video content that has become a products brand identity. In this article, we provide a few examples of when video content ties in well with a company’s brand identity.
The Aniboxx team is a very creative and nurturing bunch, and compare the development of video marketing content to a broody hen keeping her eggs warm. We believe that creativity is a process that requires open-minded conditions for the generation of great ideas. This article will break down the stages of Aniboxx’s creative process and explain the ‘video – hatching process’.
A lot goes into video production, and producing the most engaging and creative video also relies heavily on the visual medium your video will use. The three most popular mediums used in videos are 2D, 3D animation and live action, as well as the option of using a combination of all three.
We’ll be explaining a little bit about each medium to help you decide on your perfect match.
After the successful crowdfunding video Aniboxx produced for the Desolenator, I-genius one of the organizers for the Global Healthy Workplace 2015 summit; invited Jide Johnson the founder of Aniboxx to speak at the Summit this week. Jide will be speaking on crowdfunding and viral videos.
Aniboxx is an award winning animation production studio, specialising in animated infographic videos and short animated advertisements. We specialise in helping businesses and various initiatives communicate their message in a visually engaging way, whether it be an animated introduction video on your website home page, or an animated advert for a new product or service being launched. You name it, we can animate it.
