We’ve seen several big brands make good use of video in their online marketing strategy, so far this year. Some have sky rocketed and reached an incredible amount of views, as well as making a major social impact and spreading a very important message. Below you can see who we selected to be in our list of Fantastic Four viral adverts.
Crowdfunding is a process that allows a project, idea, organisation, etc to raise a sum of money, through the contribution of a large amount of people. For your crowdfunding campaign to be really successful you will need a kick ass crowdfunding video. Below we have listed the top 5 best videos we have come across.
Explainer videos are useful for all organisations as they are a great way to improve chances of converting viewers into customers or securing investment. They are short videos, usually used to efficiently explain how to use a new product, what a company does or a message. A few companies have done a great job with their explainer videos, so we have created a list of our top 6 excellent explainer videos.
Traditionally the University of Hertfordshire (UH) printed thousands of leaflets that were disseminated to final year students, but found that students were not retaining the information presented on the leaflets.
Now you have completed your video marketing campaign, what to do next? Well, the next step is to analyse its performance against the objective of the campaign and the return on investment (ROI) you planned for the video. So let’s take a look at key things to analyse, which will allow you to measure the success of your video.
One key word in all things marketing, which you should never forget is Test! It is important to make sure you are testing the online distribution of your video, if you want your video to succeed. There are many testing methods. But the testing method this article will be discussing is ‘split testing’.
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Your brand is everything, and in all forms of advertising people should be able to identify it with your brands values, messages and imagery. We can agree that video marketing aids recognition of a brand. In fact, on numerous occasions we have produced video content that has become a products brand identity. In this article, we provide a few examples of when video content ties in well with a company’s brand identity.
