Crowdfunding is a process that allows a project, idea, organisation, etc to raise a sum of money, through the contribution of a large amount of people. For your crowdfunding campaign to be really successful you will need a kick ass crowdfunding video. Below we have listed the top 5 best videos we have come across.
- Coolest Cooler
Coolest Cooler hosted their campaign on Kickstarter and was able to raise $13,285,226. What we like about this video is that it has really relatable script for its target audience. They have made good use of actors interacting with the product, and also included a 3d animated version of the product at the end.
- Who gives a crap
Here is an excellent example of a crowdfunding video that has used humour to engage their target audience. They added a quirky live feed of the co-founder sitting on the toilet, until they raised their target amount of $50,000, this kept people interested in the campaign to see whether they were able to hit their target.
- Desolenator
Desolenator hosted their campaign on Indiegogo and were able to raise $150,000 in only 4 weeks. This video has a beautiful opening scene of water, which builds up interest in video and the project. Powerful scenes of water were used throughout the video, this put emphasise on the importance of clean water. The video also showcases the prototype and achievements; which highlights the credibility of the company.
- Pavegen
Here is a successful crowdfunding video by Pavegen. Their campaign was hosted on Crowdcube and has been able to raise £2,045,310. We like how this video builds a narrative and tells the story of how pavegen was created. It also displays interactions with the product, Pavegens achievements, as well as taking viewers behind the scenes of the making of Pavegen, which all builds credibility.
- Steampunk-Animation
As 2d and 3d animation specialists we particular love this crowdfunding campaign from Steampunk-Animation. They hosted their campaign on Indiegogo and were able raise almost $400,000 over their target amount. We really enjoy how the founder showcased plenty examples of the cartoon he wants to animate, as well as his previous work.
From these videos you can see how quality content, as well as an amazing idea can really help your campaign reach or exceed its goal. Why not contact team Aniboxx today and see how we can help create the crowdfunding video that will launch your campaign towards success!
