Still undecided about where to launch the awesome video you’re about to create?
Well, we are here to help. Here is a list of the platforms you should consider before initiating your video production, and the pros and cons of each.
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Raising money for your startup isn’t easy at all! However, in todays climate of new ideas and available finance, it’s proving to be a lot simpler as long as you have a service, project, team, or cause, worth shouting about, along with an engaging vision and a plan to to gain high visibilty. Below are some learnings from a recently successful crowdfunding case study that we’ve picked up.
How well do you know your target audience?
It is well advised by marketers to know things such as where they hang out, and what they listen to. Understanding your target audience as well as you can is a very important stage in video marketing, as it will enable you to tailor your video accordingly. Your target audience are your viewers, so you need to know what will appeal to them and keep them engaged. The more specific details you know, the better, because as they say a “broad message gets heard by no one”.
Mar
25
Here is our 2015 showreel of the latest and most exciting work we have done for some of our clients
At the start of any journey you need to know where you are going and there needs to be a plan on how you are going to get there. The first step in that plan for video marketing is having a clear idea of your potential return on investment (ROI). Measuring the success of a video marketing strategy relies heavily on its ROI. Therefore, it’s essential to have clarity on your ROI when using video marketing, as it may not only be monetary. The return could be many things such as engagement, reputation and viral. This blog post will be reviewing the different types of returns.
Multi-sensory learning is now becoming increasingly more valuable in the marketing strategy plan, with a growing acceptance that stimulating more than one of the senses, in this instance the eyes and ears, aids the engagement, absorption and retention of information. This is important because most of us make the decision to ‘engage or move-on’ within 10 seconds of viewing new material.
Like to get some marketing sorted in the earlier part of the year, as opposed to later? Get in contact with us before the end of the month, arrange a FREE consultation and place your video production order with us before the month is up.
After the rebrand of our website, we felt it would only be right to launch our first 11-week series of blogs with the focus on equipping Marketing Directors, Marketing Managers, Brand Managers, Account Managers and all others interested, with the knowledge and experience to explain the 11 Clues to Video Marketing Treasure. Read on to learn more.
Jun
27
There hasn’t always been a huge draw to watch professional football in some parts of the world, such as the U.S. with other sports like American football and basketball dominating the scene. However, gradually, this trend has started to change. Football has gained many more loyal fans over the years. Not only has this sparked an interest in the international professional football teams but it’s also helped to create a large buzz around the World Cup.
As we are always looking at adverts that go viral and studying the science behind successful video marketing campaigns, we decided to take a look at the World Cup ads which have some of the most interesting content aswell as significant viewership from the audience.
3. McDonald’s GOL! (5 Million + Views)
In honour of the FIFA World Cup, McDonalds searched the globe for the most talented trick shot heroes. Some amazing football tricks in here and impressive how they’ve managed to keep the production so organic and genuine.
2. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney (82 Million + Views)
Nike launched the second part of its ‘Risk Everything’ football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
1. Nike Risk Everything (55 Million + Views)
Nike released its own 5-minute commercial, “The Last Game.” The ad features animated versions of Cristiano Ronaldo, Tim Howard, Wayne Rooney, and many other soccer stars facing off against a villain scientist and his indestructible soccer-playing clones (who do not take any risks), all of whom are donning bowl-cuts. This, we feel is the most entertaining as We see Cristiano Ronaldo employed as a manikin, Neymar as a hairdresser, and Wayne Rooney as a fisherman. With such a high unemployment rate in Spain, Andres Iniesta can’t seem to find any work at all and former Brazilian striker Ronaldo sets out on a mission to save the sport of football. He leads the rest of the players to take on the clones and they win the game, as they take risks and know the game well. We’ve placed this at the number one rank due to the play on satire with the fun and appealing use of animation, combined with how relevant certain aspects of the ad are to todays current average joe.
For more information on how to engage your audience online through animated or live action videos, email: info@aniboxx.com or drop the team a note and someone will be back with you within 24 hours.
