Growing up on childhood favourite foods such as Potato Waffles and Fish Fingers, I was delighted when Aniboxx was approached to work on an animated campaign for Birds Eye.
Challenge
We had just under three weeks to take the charismatic and mysterious Birds Eye bear “Clarence” and create a two-minute animated video to promote the “Quest for Clean Plates” campaign, to help parents encourage their children to eat more at tea-time. Classic children’s author, Roger McGough had written a poem, which was printed on plates to be distributed in Sainsbury’s. Our adventure was to turn this poem into an animated journey to be digitally distributed in places relevant to parent audiences online.
What we did
We focused the tea-time stories animation on Clarence searching the globe for the different recipes and trying the native dishes in the countries he visited.
What we did that was strikingly different was create an interesting translation of the mysteriously eerie and enigmatic puppet bear that you may have seen in the live action Birdseye adverts. Leaning on his sociable and opinionated nature, we turned him into a friendlier character that a younger age group (aged 3-10) would be attracted to, and also included a rhyming narration that they would be able to remember and sing along to.
The Production
We storyboarded and created the assets for the worlds that Clarence was to explore in line with the script given to us (which was the poem on the plates written by Roger McGough). We also filmed Roger in studio, as we created an earlier edit that featured Roger, fusing live action with animation. The music was created in house by our classically trained producer, who scored the video according to the world Clarence was in and of course we animated the whole ad from beginning to end, using the latest adobe master collection.
The Results
The video was well received by the client along with their target audience, and there was significant engagement following the distribution of the videos on various online spaces, including but not limited to The Telegraph, Marketing Magazine and the BBC. It is a pleasure to have our work featured on such platforms and we are continuing to produce the type of quality that manifests the best results and engagement.
Aniboxx Featured In Marketing Magazine
Aniboxx Featured In The Telegraph
Below is your opportunity to enjoy the rhyming animated poem:
For more information on how to engage your audience online through animated or live action videos, email: Jide@aniboxx.com or drop the team a note and someone will be back with you within 24 hours.
