Time
You save loads of time. Video is a superb way to express a complicated message in a short amount of time. Working with a professional production company, a video can be created very quickly, saving you time and money. With the ability of social sharing, your video can also be circulated to thousands with a click of a button.
Impact
Video simultaneously communicates to two senses: sight and hearing. And, by adding text to video, a third layer of communication can be achieved.
Analytics
How many people watched the video? How many people shared the video? How did they share it? Who did they share it with? Did the video reach its target market? Has the video sparked discussion? Using tools such as Google Analytics videos can be tracked and accurate data collected. The same cannot be said for many traditional forms of media.
