There hasn’t always been a huge draw to watch professional football in some parts of the world, such as the U.S. with other sports like American football and basketball dominating the scene. However, gradually, this trend has started to change. Football has gained many more loyal fans over the years. Not only has this sparked an interest in the international professional football teams but it’s also helped to create a large buzz around the World Cup.
As we are always looking at adverts that go viral and studying the science behind successful video marketing campaigns, we decided to take a look at the World Cup ads which have some of the most interesting content aswell as significant viewership from the audience.
3. McDonald’s GOL! (5 Million + Views)
In honour of the FIFA World Cup, McDonalds searched the globe for the most talented trick shot heroes. Some amazing football tricks in here and impressive how they’ve managed to keep the production so organic and genuine.
2. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney (82 Million + Views)
Nike launched the second part of its ‘Risk Everything’ football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests.
1. Nike Risk Everything (55 Million + Views)
Nike released its own 5-minute commercial, “The Last Game.” The ad features animated versions of Cristiano Ronaldo, Tim Howard, Wayne Rooney, and many other soccer stars facing off against a villain scientist and his indestructible soccer-playing clones (who do not take any risks), all of whom are donning bowl-cuts. This, we feel is the most entertaining as We see Cristiano Ronaldo employed as a manikin, Neymar as a hairdresser, and Wayne Rooney as a fisherman. With such a high unemployment rate in Spain, Andres Iniesta can’t seem to find any work at all and former Brazilian striker Ronaldo sets out on a mission to save the sport of football. He leads the rest of the players to take on the clones and they win the game, as they take risks and know the game well. We’ve placed this at the number one rank due to the play on satire with the fun and appealing use of animation, combined with how relevant certain aspects of the ad are to todays current average joe.
For more information on how to engage your audience online through animated or live action videos, email: info@aniboxx.com or drop the team a note and someone will be back with you within 24 hours.
