After the rebrand of our website, we felt it would only be right to launch our first 11-week series of blogs with the focus on equipping Marketing Directors, Marketing Managers, Brand Managers, Account Managers and all others interested, with the knowledge and experience to explain the 11 Clues to Video Marketing Treasure. Read on to learn more.
Clue 1: Plan your video marketing journey with a clear ROI in mind
It should be clear from the start of any marketing activity what Return on Investment is expected and how it will be measured; considering that return can be financial, reputational, viral and so on. Clue 1 will review how to select the right measureables for the intended outcome.
Clue 2: Know your audience and stay relevant
Believe it or Not, video marketing is the golden ticket for connecting with your audience. But, you need to know your audience to be able to create content that will connect with them, for example knowing where they hang out, what they listen to and etc. Hence, the second clue will be addressing tailoring your video to your audience and ensuring it is relevant to current issues concerning your target audience.
Clue 3: Decide the best platform to launch video
There are now numerous platforms to upload video content, so the decision to pick which is the best one for your type of video may be tricky. The third clue will explore the different platforms available and list the pros and cons of each.
Clue 4: Be crystal clear on the message
The storyboard and video script are fundamental steps to crafting a video that communicates a complex message, succinctly. We often find that this can be overlooked and will therefore dedicate clue 4 to explaining the ‘power’ in a script to communicate the right message.
Clue 5: Hit your audience in the eyes and ears
There is an abundance of data suggesting that multi-sensory engagement is the most efficient and effective learning method. The fifth clue will encapsulate how multi-sensory engagement aids the absorption and retention of information in order to have an effective impact.
Clue 6: Ensure the video is well integrated with overall marketing plan
We understand that video marketing may be one remit of the overall marketing plan and therefore see the value in having unified understanding of the marketing objectives, with full integration being the ultimate goal. In simpler terms, it helps to know your plan, and the sixth clue will focus on how programmatic ad buying or strategic video distribution can lead or support your marketing campaign.
Clue 7: Decide what visual medium to use
Video marketing can come in various mediums, but the three that Aniboxx specialise in are 2D and 3D animation, live action or a blend of the two. Clue 7 will explain the difference between each, with a few visual examples.
Clue 8: Learn to glorify the creative process
The Aniboxx team is a very creative and nurturing bunch, and compare the development of video marketing content to a broody hen keeping her eggs warm. We believe that creativity is a process that requires open minded conditions for the generation of great ideas, and have concluded that only a visual illustration can explain the ‘video’ – hatching process – sit tight for clue 8.
Clue 9: Ensure the visuals in the video are consistent with your brand
Accepting that multi-sensory engagement is highly effective, we can also conclude that video marketing aids recognition of a brand. In fact, on numerous occasions we have produced video content that has become a products brand identity. On the eighth clue, we provide a few examples of when video content ties in well with a company’s brand identity.
Clue 10: Take time to test and optimize online distribution
The video marketing plan should also take into account the distribution of the video following its’ production and how to ensure it has the most engaging coverage. We have explored and tried many methods, with the most effective ones making it into our video distribution service, explained in the tenth clue.
Clue 11: Analyse and learn from insights
Understanding how, when and what to measure when calculating the effectiveness of a video marketing activity is a must to see the value gained. Clue 11 will look at the key analytic tools used to measure the various forms of customer acquisition and take things back to the original goal of understanding your financial gain and general return on investment.
