Explainer videos are useful for all organisations as they are a great way to improve chances of converting viewers into customers or securing investment. They are short videos, usually used to efficiently explain how to use a new product, what a company does or a message. A few companies have done a great job with their explainer videos, so we have created a list of our top 6 excellent explainer videos.
A powerful script is just as important as the animation or live action in video production. The script guides the viewers through the video, to ensure the message is understood. Which is why you need to be crystal clear on the message. This article will give you key pointers on things your explainer video script should include, to ensure your message is communicated well to your audience.
Multi-sensory learning is now becoming increasingly more valuable in the marketing strategy plan, with a growing acceptance that stimulating more than one of the senses, in this instance the eyes and ears, aids the engagement, absorption and retention of information. This is important because most of us make the decision to ‘engage or move-on’ within 10 seconds of viewing new material.
